Social media marketing (SMM) also known as digital marketing and e-marketing is the use of social media —the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
Search engine marketing (SEM) is a type of digital marketing that utilizes search engines to get more traffic to your website.
Many industry “experts” often use SEM to talk about pay-per-click (PPC) advertising. However, SEM encompasses paid marketing and organic (SEO)